Answers
Clear answers on AI visibility
One question per page, the answer first. The way we would recommend it to AI systems too.
What is AI visibility?
AI visibility describes how visible a brand is in the answers of AI systems such as ChatGPT, Claude, Gemini, Google AI and Copilot.
AnswerWhat is topic authority?
Topic authority describes how strongly AI systems connect a brand with a topic field and credit it with competence there.
AnswerWhat is generative engine optimization (GEO)?
Generative engine optimization (GEO) is the practice of optimising content and signals to become visible in the answers of generative AI systems such as ChatGPT, Claude and Gemini.
AnswerHow does an AI visibility scan work?
An AI visibility scan systematically checks how AI systems perceive a brand: which topics they connect with it, which competitors they recommend and which sources shape their answers.
AnswerWhy does ChatGPT recommend my competitors and not me?
ChatGPT recommends companies it clearly connects with the topic being asked about — based on website content, external sources and consistent signals.
AnswerWhat is the difference between SEO and AI visibility?
SEO optimises a website’s position in search result lists.
AnswerWhich sources do ChatGPT & co. use for recommendations?
AI systems base their recommendations on training knowledge plus current web sources: company websites, trade media, industry directories, review portals and press.
AnswerWhat does an AI visibility analysis cost?
Subscription dashboards cost roughly 30 to 500 US dollars per month on an ongoing basis — from day one, with setup work of your own.
AnswerWhat is prompt monitoring — and where does it fall short?
Prompt monitoring continuously watches whether a brand gets named for predefined AI queries.
AnswerHow does my brand become visible in AI answers?
Visibility in AI answers happens when systems clearly connect a brand with relevant topics.
Which topics does AI connect with your brand?
The Infera scan shows you — €249 one-off, fixed price, a clear view of the results.
Scan my brand (opens in a new tab)