Industries · Real estate agents
Who does AI recommend when someone wants to sell?
“Good agent for an apartment building in Cologne?” — questions like that already run through AI systems. Infera shows whether your office appears in those answers, or the competitor two streets over.
- Recommended before first contactOwners ask AI for agents before they fill in a valuation form. Missing there means being out before it starts.
- One location, one property typeAI often ties an office to a single segment — condominiums, say — and overlooks commercial, investment or new-build.
- Portals shape the pictureProperty portals and review sites feed AI answers more strongly than your own website. The scan shows which sources speak for you.
Example
What your topic picture looks like
| Topic | Your brand | Strongest competitor | Authority |
|---|---|---|---|
| Residential sales | 36% · moderateCitations 11% | 52% · good | opportunity |
| Investment & apartment buildings | 12% · weakCitations 2% | 58% · good | weak |
| Commercial space | not visibleCitations 0% | 47% · good | invisible |
| Property valuation | 51% · goodCitations 24% | 29% · moderate | contested |
| Inheritance & divorce | 22% · moderateCitations 5% | 34% · moderate | opportunity |
Illustrative topic clusters for an agency — your scan runs on your locations, property types and competitors.
Why topic authority matters for agents
The agency business runs on trust and remit: who counts as the right contact for this location, this property type, this occasion? That association is exactly what AI systems now make automatically — out of websites, portals, reviews and regional press.
The Infera report shows which segments ChatGPT, Claude, Gemini, Google AI and Copilot associate with your office, where competitors get recommended, and which sources decide it.
What the scan checks for your office
From your locations, property types and selling occasions, Infera derives the questions owners and investors actually ask — from first orientation to a concrete mandate. The result is a topic picture per AI system, with source analysis and prioritised measures for your website and regional signals.
FAQ
Common questions from Real estate agents
Does the scan work regionally?
Yes, and that is where the value sits. Region and language are part of the measurement — questions are phrased the way owners in your market would phrase them.
Does the scan account for property portals?
Yes. The source analysis shows which portals, review sites and local media shape the AI picture of your office — and how much of it traces back to your own website.
We’re a small office. Is it worth it?
Especially then. In a clearly bounded market, topic authority is measurable and can be built with manageable effort — unlike a race for general rankings.
Where does your brand stand in Real estate agents?
The Infera report shows you — €249 one-off, with topic clusters and competitors from your own market.
Scan my brand (opens in a new tab)