Answers · AI Visibility
Which sources do ChatGPT & co. use for recommendations?
The short answer
AI systems base their recommendations on training knowledge plus current web sources: company websites, trade media, industry directories, review portals and press. Which sources dominate differs by system.
The typical source types
The source analysis in scans regularly surfaces:
- Your own website — often weighted more weakly than companies expect
- Trade media and industry articles — strong authority signals
- Directories and rankings (for example legal rankings, G2, Capterra)
- Competitor content that occupies whole topic fields
- Wikipedia, press and association pages for basic categorisation
Why the source question is decisive
Knowing which sources shape your AI picture lets you act deliberately: build presence in key sources you are missing from, correct wrong categorisations, make your own content citable. Without that analysis every optimisation is flying blind.
The Infera scan reports per topic cluster which sources support the answers — and whether they work for or against your brand.
Which topics does AI connect with your brand?
The Infera scan shows you — €249 one-off, fixed price, a clear view of the results.
Scan my brand (opens in a new tab)