Industries · Law firms
Who does AI recommend when someone needs a lawyer?
Clients already ask ChatGPT for recommendations on employment law, corporate law or compliance. Infera shows whether your firm appears in those answers — or the firm across the street.
- Recommended without being visibleAI systems name specific firms in response to legal questions. If yours is missing, you lose the mandate before the first contact.
- One name instead of one practiceAI often ties a firm to a single partner or a single practice area — the breadth of the practice stays invisible.
- Directories shape the pictureLegal directories and rankings feed AI answers. The scan shows which sources shape yours.
Example
What your topic picture looks like
| Topic | Your brand | Strongest competitor | Authority |
|---|---|---|---|
| Employment law | 31% · moderateCitations 8% | 54% · good | opportunity |
| Corporate law / M&A | 16% · weakCitations 4% | 61% · strong | weak |
| IT law & data protection | 49% · goodCitations 19% | 33% · moderate | contested |
| Restructuring | not visibleCitations 0% | 58% · good | invisible |
| Compliance | 26% · moderateCitations 6% | 29% · moderate | opportunity |
Illustrative topic clusters for a commercial law firm — your scan runs on your practice areas and your competitors.
Why topic authority matters for law firms
Law firms live on being perceived as competent in specific areas of law. That association is exactly what AI systems now make automatically: they connect firm names to topics, drawing on the website, directories, professional articles and press coverage.
The Infera scan makes that association visible. Which practice areas does your firm hold in ChatGPT, Claude, Gemini, Google AI and Copilot? Where are competitors recommended instead? And which sources decide it?
What the scan checks for your firm
From your practice groups, your location and your competitors, Infera derives the decision questions clients actually ask. The result is a topic authority scorecard per AI system, including source analysis and prioritised measures for your website and professional content.
FAQ
Common questions from Law firms
Does the scan work for boutique firms?
Yes — specialised firms benefit most, because their topic authority sits in a clearly bounded field where it is measurable and can be built up.
Which competitors are compared?
You name three to five firms you regularly compete with, locally or nationally. Infera compares topic authority directly.
Does the scan cover legal directories?
Yes. The source analysis shows which directories, rankings and publications shape the AI picture of your firm.
Which market does the scan measure?
German-speaking markets by default — that is where the measurement infrastructure and the reference data sit. Other markets and languages are possible; we scope them in the briefing.
Where does your brand stand in Law firms?
The Infera report shows you — €249 one-off, with topic clusters and competitors from your own market.
Scan my brand (opens in a new tab)