Answers · AI Visibility

How does an AI visibility scan work?

The short answer

An AI visibility scan systematically checks how AI systems perceive a brand: which topics they connect with it, which competitors they recommend and which sources shape their answers. In the Infera scan that happens across five AI systems along five to ten topic clusters — as a one-off report for €249, with optional monitoring afterwards.

Step 1: a briefing, not prompt lists

You name your website, three to five competitors and optionally the topics you care about — nothing more. Infera develops the topic and prompt logic from your market, offering, competitors and search intent. That avoids the most common mistake: measuring only your own assumptions.

Step 2: the scan across five AI systems

Infera checks ChatGPT, Claude, Gemini, Google AI and Copilot with relevant decision questions — the way real customers ask. A picture emerges per topic cluster: how visible is your brand, how visible are the competitors, where do wrong categorisations arise?

Step 3: a report with measures

The result is the AI topic authority scorecard, containing:

Visibility level per topic and AI system
Competitor comparison (topic authority index)
Source and signal analysis
Prioritised measures by expected effect

Which topics does AI connect with your brand?

The Infera scan shows you — €249 one-off, fixed price, a clear view of the results.

Scan my brand